Product Managers (PMs) that care more about their product than their customers are unlikely to ever build a great product that scales. This post explains the key difference between the product-perspective and the customer-perspective and, by using a real-world example, illustrates how changing the perspective can make all the difference. As a Product Manager (PM) … Read more
AI is the perfect tool during the product exploration phase enabling us to build prototypes faster than ever before to repeatedly test product hypotheses. The goal is to try out a new product idea with real customers to get reliable feedback whether going all-in is worth the effort or not. In this article, we use … Read more
If you are interested in Product Management but have no prior experience with it, the first thing you will want to know is: What does it mean to manage a product? In this blog post, we will first define what a product is before we dissect this comprehensive discipline into its major constituents Software Engineering, … Read more
While both Innovation and Product Management share many similarities such as experimentation and the ability to make decisions based on data, there are also key differences that justify establishing the role of an Innovation Manager in a product-driven organization. In this post, you will see that Innovation Management requires a higher degree of experimentation, comes … Read more