AI is the perfect tool during the product exploration phase enabling us to build prototypes faster than ever before to repeatedly test product hypotheses. The goal is to try out a new product idea with real customers to get reliable feedback whether going all-in is worth the effort or not. In this article, we use … Read more
While both Innovation and Product Management share many similarities such as experimentation and the ability to make decisions based on data, there are also key differences that justify establishing the role of an Innovation Manager in a product-driven organization. In this post, you will see that Innovation Management requires a higher degree of experimentation, comes … Read more